Deseo Bracelets

Deseo Bracelets — Multi-page e-commerce experience with full storefront and brand storytelling. Designed and built by TMG.

Multi-page e-commerce experience with full storefront and brand storytelling.

The challenge: Launch a full storefront that sells a meaningful, story-driven product line without losing the brand's emotional pull.

Our approach: Multi-page e-commerce build that pairs a clean storefront with editorial brand-story sections and a frictionless checkout flow.

What we built: The whole build rests on one idea carried in the name — "deseo que se rompa", the wish that it breaks. These are protection bracelets designed to snap when their work is done, so the breakage is the story rather than a defect to explain away, and the site leads with that instead of with a product grid. Evil eye, red thread, and volcanic stone amulets are presented as intentional pieces, with shop, about, and legal kept to a deliberately small commerce footprint.

What We Built

• Brand story built on the bracelet breaking by design, not despite it
• Amulet types — evil eye, red thread, volcanic stone — presented as intentional pieces
• Compact shop / about / legal structure suited to a small catalogue
• Narrative-first layout rather than an undifferentiated product grid

Visit the live site: deseobracelets.com

How TMG Helps

• Complete storefront with product, collection, and story pages
• Brand-forward design that supports premium pricing
• Mobile-optimized purchase flow

• Scope: E-commerce Design, Web Development, Brand Storytelling
• Tech stack: React, Tailwind CSS, Lovable Cloud